What is an Emotional Motivator ? What good is it?
Symbolism is a effective method of demonstrating emotional turmoil by implying rather than describing |
There are several studies which have suggested over the century that emotions, and not logic drive our actions. Those who develop and utilized Marketing and Sales techniques accepted this as far back as -- well let's just say that Aristotle talks at length about it in his book Rhetoric (both 1 & 2).
Maslow created a rational, brilliantly thought out hierarchy of needs...