Showing posts with label David Koch. Show all posts
Showing posts with label David Koch. Show all posts

Selling compliance to the unwilling requires Inovation

You might believe that that Corporate use of Aggressive Persuasion is something you don't need to be concerned about -- and that belief might be yours, or painstakingly inserted into your decision matrix for you. After all, you do want to be compliant, right? So you were eventually going arrive at that belief anyway, right? So, no problem then.
Corporations -- All about Convenience

From the strategy page of a Corporate Marketing Agency:
Compliant behaviour is associated with conformity to institutional rules, and so, when people choose not to comply they stand answerable to consequences, which in an institutional or legal framework, could result in penalties such as fines, community service or legal action  (cf. Harvey and McCrohan, 1988; May, 2005). Thus, the word voluntary must be used with some caution in the context of social marketing frameworks. 
Social marketers should encourage compliance by using message appeals (in this context not simply message framing) to link the socially desired behaviour to something that is of value to the individual. These appeals must be packaged or presented in a way that enables the individual to see the direct benefit (value) of their action.  
This value could be something which avoids negative consequences or which are positive incentives to behave in a certain way (Staub, 1997; Atkin, 2001). It could also be an empathetic motive rather than a personal one (Taute and McQuitty, 2004; Sturmer, Snyder and Omoto, 2005). Message appeals can be either positive or negative in nature, and they can additionally be divided into informational (or rational) appeals versus emotional appeals.   

These are not unique strategy descriptions, but I was a little surprised to find them stated with such brazen openness.


Let's Fight -- Koch vs Gates

After reading what amounts to the silliest article I have ever come across which attempted to Pro the Koch involvement in Public Education, I have the following to say...

Let's see here...


Koch is pushing libertarianism (which is one step away from anarchy, and yes, their idea that raising minimum wage will lead to Nazism is so far out there it could be considered a horror) Advancing Liberty is good? You must be stuck with the Patriotic sense of the word Liberty, rather than what it really means.

The Koch have a definite idea what Liberty means with clear goals on achieving it, such as, getting rid of public education, the Dept of Health, Welfare, Social Security, ripping apart business oversight, doing away with worker safety (OSHA), EPA, highway systems... it gets sillier from this point.

The point is, that their only involvement in the Schools is to bring them down, and diminish their ability to succeed. Cherry pick information all you want. That is their publicly stated goal -- the removal of the public education system.

Bill Gates has pledged to give half of his worth to education, and other charities. So far, he hasn't pushed his ideals into curriculum (no CCSS is not curriculum, go read it). He has the experts, and means to do so, but refrains.

Gates has written quite a bit about education and his opinions on the subject, and has attended many forums, studies and gatherings, but leaves schools -- such as the NYC system where he dumped over $50million -- to their own experts.

Gates does not choose teachers, books, methods, or pressure one subject above another like Koch always does when they get involved with any college, university, or public school (t in fact they demand their direct involvement as the price of their financial backing).

Gates has engaged the OpenSource community -- and that Koch lover, is the best move he could have made -- because public schools and full education is fairly safe now. Another two years, and OpenSource will be so ingrained in the public school systems, nine-year-old kids will be able to take apart articles like the one the Federalist published, and leave them as the piles of crap they are.

There is no comparison between the goals of those two. They are not even in the same universe.

Where the Wild Things Are...

Chess is a Wild game I've only been playing for a short time, but I've gained enough understanding to realize that the angles of ...