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Landing Pages

What is a Landing Page? The simplest answer is that a Landing Page is where the visitor lands when they come to your web site through the SERPs. This is a simple answer; simple enough that many web site owners overlook some of the basic concepts this answer implies.

Many of us confuse the Landing Page with the page that we want visitors to land on; the page that we spent such a great deal of time and effort to create; the page that would show us at our best.

In this book, when we talk about Landing Pages, we are talking about the actual page hit off the SERPs. If we do not keep this distinction clear in our mind, there is no way that we are going to be able to control environmental factors, such as Bounce Rates, and other important metrics.

Having an accurate inventory of our Landing Pages, and figuring out the reasons those pages are our main attractions, is a tool, which will yield great wealth. Not understanding our Landing Pages is the same as not understanding our hygiene in a social setting. Something this basic needs understanding. We have to understand the traffic that we are attracting, and the actions this attraction is causing.

We are in control of all actions, which occur on our web site. There is no passive action. There is no passive reaction. We have control over our visitors as soon as they land on our web site.

The importance of continued professional development in Nursing

The CPD Certification Service defines CPD (Continuing Personal or Professional Development) as: ‘A commitment to structured skills enhancement and personal or professional competence’.

The need and requirements for Continued Education in Nursing are clearly stated in the paper Making It Happen (DoH, 1995) : ‘We recommend that Health Authorities should ensure that the educational opportunities available to their senior health-care personnel, including nurses, midwives and health visitors, incorporate public health aspects of commissioning and purchasing.’¹

Person Centered Therapy

For many years now I have been trying to formulate for myself the process by which change in personality and behavior is achieved in psychotherapy. – Carl Rogers

Overview

Person Centered Therapy is one of the primary types of counseling techniques[i], along with psychoanalytic, Adlerian, Cognitive-behavioral, psychodynamic, and Existential Therapy.[ii] The development of this school of therapeutic counseling occurred in the 40’s and 50’s, and holds a strong reputation and practice today.

Carl Rogers is given credit for the development of Person Centered Therapy, and is the author of several books, which explore his lifelong adaption and development of the techniques.

Person Centered Therapy was different in many respects, the most notable being the lack of diagnostics by the therapist, or the use of diagnostics in the sessions themselves. In fact the use of diagnostics was strongly discouraged by Rogers, and the development of a strong relationship bound between client and therapist encouraged. These alterations to the therapeutic process drew many criticisms, which will be discussed later in this essay.

ADHD and Diet Part 1

Ask ten nutrition experts what you should eat and you will get ten, often-conflicting diet plans. Add ADHD into the mix and you could need some quiet time afterwards.

First off, ADHD is not caused by diet. This has been proven and studied enough for me to put that statement in here. Does diet affect ADHD children? Of course. Diet, as in "what we put into our bodies," affects all of us whether we have ADHD or not. Just eat a turkey sandwich and drink a beer and you'll understand that point. Unfortunately, in most regards nutritional information is often like history; even the most respected historians have agendas - it's just the nature of things.