Hit the library, or hit the websites of Social Media Marketing professionals. Learn how to Engage, rather than make a presentation. Seek out methods of Emotional Connection -- which doesn't mean smoothing them up for a date, but rather connecting with them on the level of their interest, and their priority. Set the tone inside their need and fill that need. In-method, change your interview into a collaborative business meeting and start working. Trust me, once any employer is engaged at that level, you have the job.
Marketers have been tackling the problems of differentiating their product from competitors’ and becoming the go-to consumer brand for years. It’s a constant struggle, and they consistently have to up their game to stay in the race.
Like them, you want to stand out among your peers. Applying these specific marketing tactics will help you leave a lasting impression on potential employers.