If we're all in sales, as the old saying goes, then we're all in the persuasion business. And this is particularly true for entrepreneurs. Whether you're asking investors to hand over their money, potential customers to try your product, or employees to give their best, much of your day is probably spent persuading people. So how do you do it well?
Showing posts with label effective persuasion. Show all posts
Showing posts with label effective persuasion. Show all posts
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The Theory of Planned Behavior
Introduction The Theory of Planned Behavior (TPB) provides a comprehensive framework for understanding and predicting human actions in a pla...

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Due to the Jeffco District School Board's complete lack of regard for the legal obligations and policies -- or even acknowledgement th...
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Led by the National Governor’s Association and Council of Chief State School Officers, the initiative to create national benchmarks in read...