Objective Correlative: a literary term referring to a symbolic article used to provide explicit, rather than implicit, access to such traditionally inexplicable concepts as emotion or color. T.S. Eliot used this phrase to describe “a set of objects, a situation, a chain of events which shall be the formula of that particular emotion” that the poet feels and hopes to evoke in the reader.
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How to write headlines that convert
You know that — on average —
only 2 out of 10 people read an article beyond the headline, don’t you?
If you don’t write irresistible headlines, even fewer will read your content.How to self-edit so you don’t look dumb
Whether you are a good writer or not doesn’t matter.
Does this surprise you?The only way to become a master writer is to become awe-inspiringly good at editing. Advertising great David Ogilvy says this:
I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.
Getting Your Content on Google
There is a basic fact that we need to get clear here. Other than yourself, there is no one on this planet who wants your content showing up as often as possible in the SERPs than Google.
For nearly two decades Google has spent 100s of 1000s on giving you an education, and telling you exactly what it takes to get you listed as often as possible. They want you to be #1! Reels of Video Training on YouTube,. Free College Credit Classes at Universities across the nation, MOOCs, free advertisement with Adwords (up to $500 at times). Reams of pages, and the best Analytics program money can buy given to you with all the training and needs you could imagine -- for free.
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Mental Models for Decision Making
Mental models are frameworks or theories that people use to understand and interpret the world around them. They are essentially the set ...
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Led by the National Governor’s Association and Council of Chief State School Officers, the initiative to create national benchmarks in read...
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Writing was going good. Sentences flying from your fingers as you watched your story come to life around you. Half sight half dream your cha...