Present a benefit in your headline. Everyone’s time is precious — so how will you reward your readers for paying attention to your content? How will you make them feel better?
Command attention. You have less than a second to grab someone’s attention. So tickle the right brain and gain interest with power words such as doomed, failure, and lies (or more positive words such as inspiration and breakthrough).
Be specific. If your headline is generic, nobody will be interested. Get to specifics and people will react.
Don’t try to be clever. Clever headlines are difficult to write, and even the good ones often fail.
Don’t try to be original for its own sake. Take your cue from professional copywriters, and use strong, proven structures to build your headlines around.
Keep practicing. Write several headlines for each post. Study headlines of popular blogs, magazines, and newspapers. Practice. Every day.
Write with a purpose. Make sure you know what action you want your readers to take. Doing so will help structure your content.