How to write content your readers will remember

You’ve made so much effort.

You write, and write, and write. People are reading your content, but your message doesn’t stick. Your readers are forgetting it, and fast.

Don’t worry.

The following nine simple tactics will make your message unforgettable:

1. Use sound bites. These are easy-to-remember, easy-to-quote nuggets of wisdom, just like proverbs. And haven’t generations of people remembered proverbs?
2. Avoid routine common sense. You won’t win reader loyalty with your breathtaking grasp of the obvious.

Content Creation -- The Daily Way

Are you forever chopping at and changing your text?

Use the following tips to structure your writing up front, so your message isn’t buried deep in your post:

1. Write your headline first. Include a compelling reason why anyone should read your content.
2. Then write your subheads. These will help structure your post.
3. Don’t forget captions. People are more likely to read your captions than your copy, so don’t miss this opportunity to communicate!
4. Delight with your opening paragraph. Remember, your opening paragraph has to draw your readers into your story. Each sentence has to make them want to read the next.
5. Energize with your closing paragraph. Make sure you write a few kick-ass lines that inspire your readers to take action or change their beliefs.
6. Create fascinating bullet points. Most people won’t read every word of your content. They’ll scan the headlines and the bullet points.
7. Don’t disappoint. Remember the compelling reason in your headline? Make sure you deliver on it.

The Girl in the Spider's Web (Millennium, #4)

by David Lagercrantz

3.8 of 5 stars 3.80 avg rating — 2,247 ratings — published 2015

This fall, Lisbeth Salander and Mikael Blomkvist return in the highly anticipated follow-up to Stieg Larsson's The Girl Who Kicked the Hornet's Nest. In this adrenaline-charged thriller, genius-hacker Lisbeth Salander and journalist Mikael Blomkvist face a dangerous new threat and must again join forces. Late one night, Blomkvist receives a phone call from a trusted source claiming to have information vital to the United States. The source has been in contact with a young female super hacker—a hacker resembling someone Blomkvist knows all too well. The implications are staggering. Blomkvist, in desperate need of a scoop for Millennium, turns to Lisbeth for help. She, as usual, has her own agenda. In The Girl in the Spider's Web, the duo who thrilled 80 million readers in The Girl with the Dragon Tattoo, The Girl Who Played with Fire, and The Girl Who Kicked the Hornet's Nest meet again in an extraordinary and uniquely of-the-moment thriller.

The Willing Suspension of Disbelief Believe

I grew up in writing under the impression that the Willing Suspension of Disbelief was a fact. I never questioned it, as it fit my personal experience with books and stories -- even movies -- perfectly.  The way it was explained to me by one of my first mentors said, "You can get away with anything. The reader is 'willing to believe' -- just don't remind them they are reading a book. Don't break the spell." What that meant was -- the sky can be purple, the planet square and the ice on the poles burning -- no problem. However, if you have your character put some ice into her glass and it doesn't explode, or you give a lame reason for how the gravity works on a square planet, you break the spell. The reader will toss your novel aside and never return. You broke a trust, a trust that is sacred between author and reader.

There are so few Sacred Trusts left in the world, so you can imagine my state when a Neuropsychologist showed that this wasn't true. The Suspension of Disbelief wasn't how we did things at all. 

Kurt Vonnegut - The Short Story

I tell you, we are here on Earth to fart around, and don't let anybody tell you different.

I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center.

Laughter and tears are both responses to frustration and exhaustion. I myself prefer to laugh, since there is less cleaning up to do afterward.



"I urge you to please notice when you are happy, and exclaim or murmur or think at some point, 'If this isn't nice, I don't know what is.'"

She was a fool, and so am I, and so is anyone who thinks he sees what God is doing

Ray Bradbury 12 Tips and How to Save the World

Ray Bradbury was a hero of mine. His attitude toward life and his art centered my misgivings and neuroses more times than I can remember. When he died in 2012  the world was a little darker and it hasn't recaptured that light.