You write, and write, and write. People are reading your content, but your message doesn’t stick. Your readers are forgetting it, and fast.
The following nine simple tactics will make your message unforgettable:
- Use sound bites. These are easy-to-remember, easy-to-quote nuggets of wisdom, just like proverbs. And haven’t generations of people remembered proverbs?
- Avoid routine common sense. You won’t win reader loyalty with your breathtaking grasp of the obvious.
- Surprise your readers. An element of the unexpected will make your reader pay attention. And when they pay attention, they’ll remember.
- Add concrete details. They’ll help your readers picture your story.
- Use vivid adjectives. Use adjectives and adverbs that are specific, sensory, or emotional. And ditch the bland adjectives that don’t add anything.
- Use stories. They bring your message alive.
- Make your readers feel something. Emotion makes people care and remember.
- Use metaphors. They’ll help people understand what you’re trying to tell by relating it to something they know.
- Use the rule of three. Our brains are wired to remember three things more easily. Why do you think we have three little pigs, three wise men, and three musketeers?