Use the following tips to structure your writing up front, so your message isn’t buried deep in your post:
- Write your headline first. Include a compelling reason why anyone should read your content.
- Then write your subheads. These will help structure your post.
- Don’t forget captions. People are more likely to read your captions than your copy, so don’t miss this opportunity to communicate!
- Delight with your opening paragraph. Remember, your opening paragraph has to draw your readers into your story. Each sentence has to make them want to read the next.
- Energize with your closing paragraph. Make sure you write a few kick-ass lines that inspire your readers to take action or change their beliefs.
- Create fascinating bullet points. Most people won’t read every word of your content. They’ll scan the headlines and the bullet points.
- Don’t disappoint. Remember the compelling reason in your headline? Make sure you deliver on it.
