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The Golden Verses Of The Stoic

Seneca and Epictetus refer to the Golden Verses of Pythagoras , which happens to provide a good framework for developing a daily routine, bookended by morning and evening contemplative practices. Zeno of Citium , who founded Stoicism in 301 BC, expressed his doctrines in notoriously terse arguments and concise maxims.  However, Chrysippus, the third head of the Stoic school, wrote over 700 books fleshing these ideas out and adding complex arguments to support them. 

Selling compliance to the unwilling requires Inovation

You might believe that that Corporate use of Aggressive Persuasion is something you don't need to be concerned about -- and that belief might be yours, or painstakingly inserted into your decision matrix for you. After all, you do want to be compliant, right? So you were eventually going arrive at that belief anyway, right? So, no problem then.
Corporations -- All about Convenience

From the strategy page of a Corporate Marketing Agency:
Compliant behaviour is associated with conformity to institutional rules, and so, when people choose not to comply they stand answerable to consequences, which in an institutional or legal framework, could result in penalties such as fines, community service or legal action  (cf. Harvey and McCrohan, 1988; May, 2005). Thus, the word voluntary must be used with some caution in the context of social marketing frameworks. 
Social marketers should encourage compliance by using message appeals (in this context not simply message framing) to link the socially desired behaviour to something that is of value to the individual. These appeals must be packaged or presented in a way that enables the individual to see the direct benefit (value) of their action.  
This value could be something which avoids negative consequences or which are positive incentives to behave in a certain way (Staub, 1997; Atkin, 2001). It could also be an empathetic motive rather than a personal one (Taute and McQuitty, 2004; Sturmer, Snyder and Omoto, 2005). Message appeals can be either positive or negative in nature, and they can additionally be divided into informational (or rational) appeals versus emotional appeals.   

These are not unique strategy descriptions, but I was a little surprised to find them stated with such brazen openness.