We all love unique and crafted characters. I spend a great deal of time with creating 'real' and deep personalities with hopes and scars. That doesn't mean I do a full write up on every one of them, far from it. No, I get my MCs flush and perky, but the others I rely on reality to help fill in the blanks. There are tons of advice publications (books, articles even college courses) teaching the masses how to be popular with the masses. Each of them with wonderful personalities woven through the socialite advice of how not to sound like the last thousand people to come through the door. How to have flair and maybe even some savoir faire.
This open-ended question is bound to trigger something interesting after the other person gets over the initial shock that you asked it. By opening up a conversation in this manner, you’ve given them access to speak from their hearts and share their life’s journeys, dreams, and goals.
The brilliance behind this question is not the question itself, but the invitation for follow-up questions because of the book’s impact on that person’s life, marriage, career, or business. Asking it deepens the conversation (and the connection) as you learn more about how the topic has positively altered that person’s life in some way. If they’re not avid readers, ask about movies or famous people.
A copywriter will describe 'You' as one of the most powerful words in our vocabulary. It is a word which we take note of and respond to year after year, as sure as sunrise.