Skip to main content

How to become a more persuasive writer

In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof.



 Tips for Aggressively Increasing Your Persuasion Levels

Some of these may seem obvious, but check your previous work against them and see if you're using them as described.

Why are you writing? Do you want people to buy something? Or believe in something? Or subscribe to your newsletter? Choose one objective.

This simple addition to your writing will increase your effectiveness more than anything else you can do. Not knowing the answer to this first question can not be overcome by any other technique. All of the tips listed below and above won't matter if you don't know why you are writing.

Whatever you want, use the following 12 steps to writing credible and convincing content:
  1. Use the word because in your pitches. You should always give people a reason why they should take action, and using the word because is the most powerful way to do it.
  2. Anticipate objections. Whether you are selling a product, a service or an idea, you have to address the objections of your readers.
  3. Create incentives to read on. Joe Sugarman calls these seeds of curiosity — short phrases like Not only that … and But here comes the best part... will keep readers moving through your content.
  4. Use statistics. These add credibility to your story.
  5. Sell with true benefits. True benefits connect with readers’ desires. Beware of fake benefit's — they’re the antidote to persuasion.
  6. Be passionate. It’ll shine through. If you’re not passionate about your ideas or products or services, why should your readers bother to take action?
  7. Show your readers by engaging them. Get them to post questions that you’ll answer. Each answer should lead them to post the next question.
  8. Beware the curse of knowledge. Don’t assume readers know everything you do about your topic. Try to get back into that beginner’s mind.
  9. Write about what you know.  Being persuasive is much easier when you know your stuff.
  10. Engage the left and the right brain. Follow facts with stories or quotes. Use a blend of logical and emotional approaches.
  11. Don’t sell before the prospect is ready. Educate your readers, inform them about your cause, and help solve their issues. Become a trusted source of information and your readers will buy from you.
  12. Have an impeccably clear call to action. Tell your readers exactly what you expect them to do next, and remind them why it’s in their best interest to buy, click or subscribe.









Comments

Popular posts from this blog

The Lies of Dr. Peter McCullough

Dr. Peter McCullough Anti-vaccine cardiologist was sued, and now risks loss of board certification . Baylor Scott & White Health is seeking $1 million in a lawsuit filed in July against  Peter A. McCullough, M.D., MPH   for allegedly spreading COVID-19 misinformation under the Baylor name in media interviews. The lawsuit alleges that, since leaving Baylor, he “has conducted dozens, if not hundreds, of interviews in print and video appearances” while appearing to hold titles related to Baylor. In February, McCullough left his position as vice chief of internal medicine for cardiovascular disease at Baylor University Medical Center and agreed “not to state that he is employed by or affiliated” with the health system. [Osborne R.  Lawsuit: Former Baylor Scott & White doctor used Baylor title while spreading COVID-19 misinformation . WFAA News, Aug 26, 2021] A District Court has granted a temporary  restraining order  prohibiting any affiliation with the plaintiffs.  McCullough

Forensic Blunders #001
The Bleeding Corpse

The Bleeding Corpse:  Your MC comes down the wooden stairway, that was old when he was born, and into the cellar of the house. He descends into musty smells, feeling layers of dust and dank as he submerges into the thick air. A single naked, low watt light-bulb hangs over the laundry area to the right, On the smooth cement floor inside that lonely pool of light lays the body of Mrs. Katt. Blood is dripping out of her eyes like tears... Your character better rush to the phone and call Emergency help. Now! Go! Because Mrs. Katt is still alive!

Biden Losing His Mind and ... WAIT! There's More!

We are currently inside the grips of a pandemic that has been going on in the U.S. since January of 2020. Right now we are in the Delta phase , and heading toward a yet to be understood Mu phase .   Yesterday, ~500 people died in the state of Florida. The daily average is 350, a day. Not a week or a month. Every day .  These days most of them are young.