Skip to main content

How to enchant your audience



  • If you try to sell right off the bat without building trust, the sceptics will quickly click away.
  • If you delight your readers with your product or idea, if you provide real solutions to their problems, they’ll want to find out more.
  • Use the following tips to engage, delight, and ultimately sell:
  • Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?
  • Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.
  • Use a conversational tone of voice. Nobody wants to chat with a company.
  • Be engaging. Using the word you is the most powerful way to be more engaging.
  • Be remarkable. So much content is out there, how can you stand out? Disclose your point of view, tell your personal story, and develop your own writing voice. If your readers feel they know you, they will connect with you.
  • Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool — and find the wording your readers use. 
  • Avoid jargon. Always choose the simplest possible expression of your idea. Avoid obscure words.
  • Don’t insult your readers. Being clear doesn’t mean you have to tell your readers things they already know.

Be likeable. Do great things for your readers, help them out, and be generous. It’s obvious isn’t it?

Comments

Popular posts from this blog

The Lies of Dr. Peter McCullough

Dr. Peter McCullough Anti-vaccine cardiologist was sued, and now risks loss of board certification . Baylor Scott & White Health is seeking $1 million in a lawsuit filed in July against  Peter A. McCullough, M.D., MPH   for allegedly spreading COVID-19 misinformation under the Baylor name in media interviews. The lawsuit alleges that, since leaving Baylor, he “has conducted dozens, if not hundreds, of interviews in print and video appearances” while appearing to hold titles related to Baylor. In February, McCullough left his position as vice chief of internal medicine for cardiovascular disease at Baylor University Medical Center and agreed “not to state that he is employed by or affiliated” with the health system. [Osborne R.  Lawsuit: Former Baylor Scott & White doctor used Baylor title while spreading COVID-19 misinformation . WFAA News, Aug 26, 2021] A District Court has granted a temporary  restraining order  prohibiting any affiliation with the plaintiffs.  McCullough

Forensic Blunders #001
The Bleeding Corpse

The Bleeding Corpse:  Your MC comes down the wooden stairway, that was old when he was born, and into the cellar of the house. He descends into musty smells, feeling layers of dust and dank as he submerges into the thick air. A single naked, low watt light-bulb hangs over the laundry area to the right, On the smooth cement floor inside that lonely pool of light lays the body of Mrs. Katt. Blood is dripping out of her eyes like tears... Your character better rush to the phone and call Emergency help. Now! Go! Because Mrs. Katt is still alive!

Biden Losing His Mind and ... WAIT! There's More!

We are currently inside the grips of a pandemic that has been going on in the U.S. since January of 2020. Right now we are in the Delta phase , and heading toward a yet to be understood Mu phase .   Yesterday, ~500 people died in the state of Florida. The daily average is 350, a day. Not a week or a month. Every day .  These days most of them are young.