- If you try to sell right off the bat without building trust, the sceptics will quickly click away.
- If you delight your readers with your product or idea, if you provide real solutions to their problems, they’ll want to find out more.
- Use the following tips to engage, delight, and ultimately sell:
- Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?
- Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.
- Use a conversational tone of voice. Nobody wants to chat with a company.
- Be engaging. Using the word you is the most powerful way to be more engaging.
- Be remarkable. So much content is out there, how can you stand out? Disclose your point of view, tell your personal story, and develop your own writing voice. If your readers feel they know you, they will connect with you.
- Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool — and find the wording your readers use.
- Avoid jargon. Always choose the simplest possible expression of your idea. Avoid obscure words.
- Don’t insult your readers. Being clear doesn’t mean you have to tell your readers things they already know.
Be likeable. Do great things for your readers, help them out, and be generous. It’s obvious isn’t it?
