Marketing for authors is a larger job than most realize. In this post I've gathered some decent articles to get you up to speed and to offer insights you may not have considered.
TIP: If you are going to start a blog - remember the key is consistent posts. If you can't commit to a post a week it's better to use a different tool for your marketing.
Marketing
- 11 Awesome Video Marketing Tools
- 3 Trends Shaping Retailers’ Data-Driven Marketing
- 3 Ways Inbound Marketing Can Supercharge Your Outbound Sales Calls
- 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
- 5 Best Ways to Make Automated Emails Feel Personal
- 5 Email Marketing Tips for Nonprofit Organizations
- 5 Ways The World Of Marketing Has Opened Up In The Last 15 Years
- 7 Email Newsletter Design Mistakes You Don’t Know You’re Making
- 9 clever ways to automate your small business with IFTTT
- 9 Reasons Why Great Creators Mix Visuals & Story [Infographic]
- Can Your Customers Trust You?
- Cool Rules for More Compelling Storytelling
- Email Strategy – Getting The Basics In Place
- Five Tricks To Improve Lead Conversions And Save You Time
- Fundraising is Marketing
- Hey Marketers, Be Careful How You Spend Your Money on Analytics
- How To Create Content When Feeling Lazy
- How to Design a Sticky Landing Page
- How to Generate Leads on Demand with Outbound Prospecting
- How To Write Killer Meta Descriptions
- In The Age of Disruption, Customer Love Is More Important Than Ever
- Is Your Copywriter Killing Your B2B Business?
- Lead Nurturing: You’re Doing it Wrong
- Location-Based Advertising: When My Phone “Knows” More Than My Friends
- Marketing Strategy Sample – Market Sizing, Market Segmentation & Technology Adoption
- Repurposing Old Website Content
- The Enthusiasts Guide To Creating a Podcast (And Why It Can Crumble)
- The Link Strategist: The Missing Role For Enterprise-Level Link Building
- The Six Cardinal Sins of Reddit Marketing
- The US Hispanic Market and Future of Content Marketing
- The Worst Advice I’ve Ever Heard About Marketing Automation
- What we learned from marketing to 2 million teenagers
- Why Isn’t My Marketing Working: Contact Conversion
- Why You Need To Align Marketing And Sales
- Why Your Website is Never Really “Finished”
Social Media Marketing
- SEJThinkTank Recap: 15 Methods for Optimizing Facebook Ads by @Rocco_Zebra_Adv
- 21 Ways to Improve Your Facebook Ads With Ad Targeting
- 25 Must-Have Tools In A Social Media And Content Marketer’s Stack
- 3 Things Your Business is (Still) Getting Wrong About Social Media
- 6 Tips for Publishing on LinkedIn
- 8 Easy Ways to Build More Twitter Followers
- Facebook Working On An App For Delivering Breaking News Alerts
- Facebook: The Reputation Management Tool You’re Probably Ignoring
- How to Grow Your Twitter Following
- Marketing: Top 10 Social Media Management Tools
- Social Media Customer Service: 3 Speakers, 12 Best Practices
- Twitter Advertising Best Practices Broken Down by Retail Industry, Business Size
Blogging
- How To Make Money As A Blogger
- Should I Redesign my Website with WordPress?
- The Dos and Don’ts of Using Keywords for Business Blogging
SEO
- How New Top Level Domains Have Changed Google Search
- How to Create the Right Meta Description
- Moz Releases 2015 Search Engine Ranking Factors Study
- SEJ Wrap Up: Local SEO and Asking for Links: Is It Right or Wrong?
- Top Search Ranking Factors of 2015, According to Moz Study
Tech News
- Android Should Be The “A” In Google’s Alphabet
- BMW owns Alphabet.com and it’s not selling it to Google
- Facebook Mentions Live Video Streaming Feature Only Available to Celebrities?
- Facebook’s new video ads can play in any app
- Facebook’s Pursuit Of Ad Revenues Is Getting Ugly; It’s Missing A Chance To Make Users’ Lives Better
- Google buried an awesome Easter egg deep in its Alphabet announcement
- Google Image Search Test Now Shows Images Within PDFs
- Google Make Big Changes In The Local Space
- Google Shares Spike 6% After ‘Alphabet’ Restructuring
- Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?
- Is Bing Trolling Google & Alphabet With ABC.WTF Redirect?
- Like Google, Alphabet’s site is already blocked in China
- Meet Alphabet, Google’s New Corporate Boss As Sundar Pichai Takes Over The Search Company
- OK Alphabet
- Ready for Google’s Alphabet?
- Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.
- The Force Behind Alphabet Is Likely Ruth Porat
- The inside story of why Google is becoming Alphabet now
- The Real Reasons Google Will Become Alphabet
- Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet
- Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far
- What Google has to gain by adopting the Alphabet
- What Google’s Alphabet means for Android
- Why Google Became Alphabet, Explained In 120 Seconds
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