Self publishing

Just off the top, Identifying the "Ideal" reader is NEVER a good idea before you finish your novel. In fact -- it is just about guaranteed that you won't ever finish your novel if you start in that manner.

Other Than being So basic as to be useless, this looks legit. huh?

Beta-Readers aren't listed in that graphic, and I highly recommend using at least three after your second edit.

Catch Glenn on Twitter Noir Writer

And Check out the new site for Noir Stories -- Noir Street -- Tales of Shadow and Lust