How to become a more persuasive writer

In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination thereof.

 Tips for Aggressively Increasing Your Persuasion Levels

Terms of the Trade

Objective Correlative: a literary term referring to a symbolic article used to provide explicit, rather than implicit, access to such traditionally inexplicable concepts as emotion or color. T.S. Eliot used this phrase to describe “a set of objects, a situation, a chain of events which shall be the formula of that particular emotion” that the poet feels and hopes to evoke in the reader.

How to write headlines that convert

You know that — on average —

only 2 out of 10 people read an article beyond the headline, don’t you? If you don’t write irresistible headlines, even fewer will read your content.

How to self-edit so you don’t look dumb

Whether you are a good writer or not doesn’t matter.

Does this surprise you?

The only way to become a master writer is to become awe-inspiringly good at editing. Advertising great David Ogilvy says this:

I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.