Keyword Weight

Some SEO Writer books and reference material will talk about Keyword Weight, or Page Subject Weight. This term is used in relation to Relevance Formulas which attempt to bring together Density, Usage, and the other factors described in this SEO writer article, to give keyword phrases a numerical value similar to the value a search engine might come up with for your page. The term Weight, in this context is the Statistics Definition: a measure of the relative importance of an item in a statistical population.

I have seen some very sophisticated formulas, and some rather dim formulas. The credibility of each of them however is questionable (and this would include my own as well). Weight formulas is a topic for another article, which may or may not get written by myself, however, the basics of deriving a formula are outlined in this article, and from the experience acquired from years of testing and writing.

As a Freelance SEO Writer, you do not have to worry much about either the formula, nor its accuracy level, as the terms and requirements for your writing will probably be given to you by the client. Simply follow the instructions given to you (and if possible, monitor the results of these instructions over a period of at least a year).Â