The Sales Persona

It sometimes takes corporations years to find the right sales persona, or spokesperson for their advertising. It makes sense that such a persona is required when advertising on TV, but such a persona is also required in the written and visual mediums of websites and brochures as well. This is one of those areas, which tends to get missed in the creation of Internet publications. As an Internet Publicist is my professional goal to find the voice of the company, and to insure that the voice comes across in the words created to attract attention to the corporation or person I’m working for. This attention comes in many forms; readers, fans, customers, clients, investors and search engine robots. Not all of my readers are human, but all of them are equally important.

Posted by Glenn Hefley in Web Content