We talked before about the need for professionally written content on your website, but what we are talking about here is the need for content which will attract those looking for information which relates to the services or products of your website. For example, if you are selling lingerie on your website, then having articles relating to massage, oils, types of lingerie, gift giving, size issues, and other information which relates to lingerie itself as well as topics of interest to those who may also be interested in lingerie will attract even more people.

While it is true that many people may be searching for lingerie (886150 searches in November for lingerie), it is also true that other interests would gather more possible hits and sales. 724222 in November for massage, 22424 in November for massage oil, 29032 in November for romantic gift.

When searching for lingerie, we find that the first few links take us to very large sites, with a great deal of product, and not much content of their own. One of these is Trashy.com. While it is true that Trashy.com doesn’t have a great deal of content themselves, they are linked to by content heavy sites (a great many content heavy sites). Search on Google for link:www.trashy.com
http://tinyurl.com/8grdt

If you create a site that is popular enough, then you will gain these types of links on your own, however, if no one knows you exist then you need to see that these are created. One way is to create blog sites (many of the linking sites to trashy.com for example are blog type sites). Another option is to have articles written for blog sites and e-zines, which have links to your website inside them.

The use of content in this way creates a great deal of traffic, and interest for your site, and not just from the human viewers, but from the search engine bots as well, which increases your listing levels, and keeps the cycles going.

Reference Links and Pages

Alexa Search
http://www.alexa.com/search?q=lingerie

Keyword Selector Tool
http://inventory.overture.com/d/searchinventory/suggestion/

Trashy.com
http://www.trashy.com

inSINcere
http://www.insincere.org/

Dr. Randall Hansen’s Guide to Internet Marketing
http://www.stetson.edu/~rhansen/net.html

Internet Resources for Marketing and Advertising
http://www.columbia.edu/cu/lweb/indiv/business/ir/mktg.html

E-Commerce Marketing
http://www.owlnet.rice.edu/~mgmt632/internet.htm

Posted by Glenn Hefley in Web Content, Web Design