As Freelance Writers, being able to effectively create SEO content for clients is a boon. SEO content is different, and it is more than just writing an article (or blog post) and then stuffing it with a set of keywords. Some clients (after you plunge into this Freelance Writer Market), may believe that all you do is stuff 500 words of basic content with 3 sets of keywords at 7% each, but these clients are probably also trying to pay $5 (or less) per article. In other words, they are misinformed (on a number of levels).

Keyword Use in the Body of the Text is an article in the series of "Making Money as a Freelance Writer" and is also the introduction lecture of an e-Class of the same name. The article covers in detail the required points of consideration of SEO writing, along with some information regarding Analytic programs so that you learn how to monitor and fine tune your skills for this Freelance Writer Market.

While this article is only the first of a large set being created, it covers a great deal of ground, bringing together real SEO considerations for the Freelance Writer, and the Web Site Owner (your client), and clears up misconceptions which run like rumor factories across the Internet, damaging startup web sites every day. The article also has some real-world tips from over 10 years of Freelance Writing experience on how to work with clients, and where your goals and focus as a Freelance Writer should be.

Start Working as a Freelance Writer, and learn the Skills of Freelance SEO Writing.

Freelance Blogging, Freelance SEO Writer, Freelance Writer

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Something I have noticed in the past ( and I have noticed it is much worse), is Blogger Posts do not get effectivly indexed by Search Engines other than Google. This shouldn't be too surprising, since Google owns Blogger, but it really is very difficult to get the other search engines to respond to posts put in the Blogger System.

So while your Blog posts may be showing up in mere seconds on the Google Blog Search, unless you are massaging the rest of the world with your Blogger posts, chances are you aren't being heard at all.

Freelance Blogging, Freelance SEO Writer, Freelance Writer, Freelance Writer Tools, Glenn's Desk

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Occasionally the freelance writer will have a client request (or a new offer), to work as a blogger. This is fairly easy work, but don't start out taking it lightly. In order for blogging to be an effective means of Internet Marketing (which is normally the motivation to bring on a professional writer), the blog needs consistent posts. This consistency is both in the writing style of the blog, as well as the timing of the new posts.

Blogs will need roughly two to four new posts every day, for the blog to make its head above the water of other similar blogs. The consistency will also include the use of the keywords and key phrases requested by the client. The freelance writer will find that the first few days are relatively easy to accomplish, and at $15 to $20 per post (on the average, some clients offer more, but not much), the pay rate isn't that bad. After the fourth day, the freelance writer begins to feel the true nature of a blog writer.

There are several variables to consider before committing to long term blog posting as a freelance writer:

1) Length of posts requested by the client
2) Number of Keyword Phrases
3) Number of posts per day
4) Blog Subject Scope

The most telling of these is the Blog Subject Scope. The narrower the scope, the more difficult it is to maintain a consistent posting level. This is probably obvious, once pointed out, but many new Freelance Writers fail to take this simple factor of blogging into account.

Taking the Blog Subject Scope into account the other three become more obvious as well. If the subject scope is narrow, such as 'only mortgage loan information', and the length of the posts are 500 - 700 words, with only 5 keyword phrases to focus on, with four posts a day, this assignment is going to become very difficult in less than two weeks. This is of course assuming the client wishes 'fresh and new' content posted every time.

Narrow subject matters are difficult at best. If the client strongly wishes for such a narrow scope, ask that the other factors be more relaxed.

There are several other tips-and-tricks which can help you out if you find that you have blundered into one of these narrow passages. I will be posting some of these ideas as the days pass; and also putting together class subjects in the Freelance Writing Learning Center as well. Of course, as always, these classes are free to go through, so delve in and keep making money.

Freelance SEO Writer, Freelance Writer, SEO Topics, Web Content, Where's the Money

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The Ever-changing-Now of topics which become popular. Wouldn't it be great to have the content and PageRank set across the calendar for the most popular searches of the day? week? month?

Freelance SEO Writer, Glenn's Desk, SEO Topics

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There are two main goals for any Search Engine Optimization campaign. The first is Traffic; new traffic, returning traffic, and referral traffic. The other is Retention i.e. attracting the people who you are after, and holding their interest either for the Sale, or the Page Views. For each of these, we look to place ourselves in the SERPS (Search Engine Results Page) so that we will be noticed by the people we are looking for.

There is a very old marketing idea that suggests "the viewer doesn't matter, get your name out there as often as you can." This idea has some merit to it, but it doesn't do very well on the Internet, and certainly not a cost effective expenditure of our resources in the Search Engine Arena.

Both of our goals, thankfully, are achieved by the same efforts. These efforts are to create and maintain a web site which is honed to list in the SERPS to the searches which are most likely requested by "customers".

In these articles "Freelance SEO Writer", I'm going to approach the topic from the stand point of coming into a currently active, working web site, and improving Internet Presence and Sales.

As an SEO writer we need a few things:

• Current Key-word usage of the site
• Current Effectiveness of these Key-words
• Current Traffic reports
• Current Sources of Traffic
• Number of outside links into the site
• Words used in those links from the outside
• Cross-linking inside the web site
• Current Page Rank

Once we have this information, we can begin our work. There is no sense at all in starting to change anything on a web site until we have the answers to these questions.

It may be a bit difficult to get some of these answers. Such as the Current Sources of Traffic. The web site will need to be hooked up to some sort of Analytics program. If the web site is not currently collecting this information, it is relatively simple to set up (and free in most cases). We need to set up and collect the information for at least two weeks before we can seriously consider what should be changed and how.

Of course that doesn't mean that we are going to be sitting around on our duff waiting for a Hit Count to come in, we have plenty of things we need to consider, and several check lists to go through. Don't worry, we won't be bored.

Freelance SEO Writer, Glenn's Desk

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