Occasionally the freelance writer will have a client request (or a new offer), to work as a blogger. This is fairly easy work, but don't start out taking it lightly. In order for blogging to be an effective means of Internet Marketing (which is normally the motivation to bring on a professional writer), the blog needs consistent posts. This consistency is both in the writing style of the blog, as well as the timing of the new posts.

Blogs will need roughly two to four new posts every day, for the blog to make its head above the water of other similar blogs. The consistency will also include the use of the keywords and key phrases requested by the client. The freelance writer will find that the first few days are relatively easy to accomplish, and at $15 to $20 per post (on the average, some clients offer more, but not much), the pay rate isn't that bad. After the fourth day, the freelance writer begins to feel the true nature of a blog writer.

There are several variables to consider before committing to long term blog posting as a freelance writer:

1) Length of posts requested by the client
2) Number of Keyword Phrases
3) Number of posts per day
4) Blog Subject Scope

The most telling of these is the Blog Subject Scope. The narrower the scope, the more difficult it is to maintain a consistent posting level. This is probably obvious, once pointed out, but many new Freelance Writers fail to take this simple factor of blogging into account.

Taking the Blog Subject Scope into account the other three become more obvious as well. If the subject scope is narrow, such as 'only mortgage loan information', and the length of the posts are 500 - 700 words, with only 5 keyword phrases to focus on, with four posts a day, this assignment is going to become very difficult in less than two weeks. This is of course assuming the client wishes 'fresh and new' content posted every time.

Narrow subject matters are difficult at best. If the client strongly wishes for such a narrow scope, ask that the other factors be more relaxed.

There are several other tips-and-tricks which can help you out if you find that you have blundered into one of these narrow passages. I will be posting some of these ideas as the days pass; and also putting together class subjects in the Freelance Writing Learning Center as well. Of course, as always, these classes are free to go through, so delve in and keep making money.

Freelance SEO Writer, Freelance Writer, SEO Topics, Web Content, Where's the Money

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Like many writers and web site developers, I use tools such as Google Trends to focus my vocabulary and article topics in the realm of hot trends and interests. There are numerous reasons for doing this, but the big one of course is money.

I pop in some keywords gleaned from sources like the keyword suggestion tool, and see the relation comparisons. Google Trends doesn't give a numeric value for the amount of searches for these keywords however, it just shows a comparison graph.

To get an idea of global high mark value, I typically will compare sets of words to the term "free sex". Despite how we may feel about this, sex sells, and on the Internet, sex is the high water mark. Just popping in sex however is a misleading value, because sex is all over the place in various meaning, so I use "free sex" or some other, more exacting phrase.

Rarely, if ever, does any phrase come close to the "free sex" mark, but today I'm writing and developing for my Scarn.com website, and found that Anime, and Magic are not only close to the "free sex" water mark, but in some time periods, actually rise above the interest line.

The term Anime Porn, which I first thought would account for the seemingly misleading high mark for Anime, actually registers much lower than the term Anime. You can mess around with the keywords yourself.

Anime Music Videos, Glenn's Desk, Web Content, Where's the Money

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The Seekers

Let's pretend for a moment that there is no place to hide on the Internet. That no matter what you do, or who you are, your tracks always lead right back to you and your various ID's on the network. Whether these ID's are email boxes, IP addresses, street addresses or your company, there is no way for you to hide or alter the records of where you have been, or where this hour's personal interests may have taken you in today's travels.

Feel comfortable? Don't worry about it, most intelligent people would not feel comfortable with this state of affairs.

Having nothing to hide does not equate to casual consent for privacy invasion.

The Hiders

Now let's swing our mythical perspective pendulum to the other extreme of the spectrum. What if the opposite state of affairs existed? No matter what was attempted or how a server connection was configured, there was no way to track you at all? This would include your emails, your web site visits, your searches, your forum posts, even down to how many times you viewed the same web page.

Are you okay with this cyber environment?

Continued Here -> »

Glenn's Desk, Search Engines, Web Content, Where's the Money

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What will really help your web site? What idea, or feature will generate the traffic and sales you are looking for. Multimedia is a very effective tool, used with discretion and purpose. The old law of 'just because we can do a thing, doesn't mean that we should do a thing' holds true in this area.

Working with D-A-L.com, I discovered that creating short flash tutorials for particular subjects, was very effective. These tutorials show the tasks and computer fixes that I describe in the text of the article. They are not a substitute for good, clear writing, but they are definitely an enhancement. On top of this, they generate a better response than articles with out them.

The trick is to know what is helping your goal and what is not. The goal of your web site determines what is there, or at least it should. If your goal is to make money, through page views and ad-clicks, then you will use multi-media much differently than if your goal is for direct retails sales, or real estate sales which again would be a much different use.

Real Estate sales is a perfect example of what I'm trying to get at here. A few years back, around 2000 - 2001, a big idea was to create panoramic views of the rooms in a house that was going on the market. These 360 degree view files were put on web sites as a type of virtual tour. Problem is, they never really enhanced the sales. Buyers didn't want to spend the time on the web site looking at these fish lens views of the room, they wanted to see the house.

Same idea, with hotel rooms however works much better. Virtual tours are a great idea for particular items, and particular uses. Selling a house isn't one of them.

So, before you spend several thousand dollars on a great idea, make sure that it fits your goal, and your web site.

Glenn's Desk, Web Content, Web Design

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This topic addresses directly the difference between marketing on the web, and marketing just about any place else.

Time is a variable web owners must take into account in the planning stages for marketing efforts more than any off-line enterprise. Some of the reasons are obvious, some are hidden.

• Search Engines Move Slow
• Browsers often don't return
• Client bases change
• Alterations and Changes can slow you down

Continued Here -> »

Web Content, Where's the Money

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