The Seekers

Let's pretend for a moment that there is no place to hide on the Internet. That no matter what you do, or who you are, your tracks always lead right back to you and your various ID's on the network. Whether these ID's are email boxes, IP addresses, street addresses or your company, there is no way for you to hide or alter the records of where you have been, or where this hour's personal interests may have taken you in today's travels.

Feel comfortable? Don't worry about it, most intelligent people would not feel comfortable with this state of affairs.

Having nothing to hide does not equate to casual consent for privacy invasion.

The Hiders

Now let's swing our mythical perspective pendulum to the other extreme of the spectrum. What if the opposite state of affairs existed? No matter what was attempted or how a server connection was configured, there was no way to track you at all? This would include your emails, your web site visits, your searches, your forum posts, even down to how many times you viewed the same web page.

Are you okay with this cyber environment?

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Glenn's Desk, Search Engines, Web Content, Where's the Money

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by Glenn Hefley

Often we read or hear about the importance of Key Words for our web sites. SEO’s and Web Marketing ‘Specialists’ write a lot of articles and push this need down our throats every time we talk to them. Its the talisman of success on the web.

Are they wrong?

Not really, but where they often fail is in giving us the whole story.

Let’s say that we are selling car accessories, just as an example I happen to have done some recent research on. Our car accessories however don’t cover a wide area of the category. We sell car covers, floor mats, dash covers, and other items that protect our car. This is our focus.

Car Accessories however is a huge category and the search report on Overture tells us that 110,320 searches were done for that combination in June of 2006.
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Glenn's Desk, Glenn's Work, Search Engines, Web Content

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