About Us
Glenn Hefley lives in San Diego, CA. He writes freelance articles, specializing in ADHD, Leadership, Motivation and Health. Glenn Hefley also has extensive experience with System Administration, Database Administration, Technical Writing and Grants.
Other skills include Post-Click marketing using Google's Adwords, Analytics and A-Z Landing Page Testing to create profitable Internet Marketing Campaigns.
If you have any questions, please don't hesitate to contact him. When we allow our excuses to succeed, we allow our futures to be limited. Too often we believe that an excuse is temporary — that it excuses a current outcome, or temporary setback by illustrating a temporary limitation. Leadership Expert Christopher Avery, PhD, and Leaders such as Former Quarterback Steve Young, strongly disagree with this thought process. (more…)
Even with all of the tools, PPC information, and guides (much more than five years ago), interest in do-it-yourself PPC is declining rapidly. This makes sense, because of the cost of making mistakes when setting up campaigns or altering keywords. Still, I am surprised every year by the drop in interest by managers and companies searching for information on PPC campaigns.
Looking at the trends chart, one might be tempted to believe that PPC information has saturated and that those who are interested have found their sources of information, so they are no longer searching as much as they use to – which is exactly why I juxtaposed the trends with Leadership, and Teamwork… two areas which if saturation, as described were to occur, would certainly occur in those topics.
I predicted that this would continue to fall a few years ago. PPC activity is simply too expensive to play with until you stumble upon a good formula. A little ignorance can burn deep into an account before it is caught
Most experienced PPC professionals will tell you that a 3-4% lead generation from a PPC campaign is the norm. I’m going to tell you the same thing, however, there are times when I have made 10%, which amazed me, since before that moment I didn’t even believe that was possible.
I discovered and digested a few great books which have raised my personal average up to 5-7% on the PPC campaigns I create, and since I get paid by my success rate, that is a really good statistic to see increase (the clients find it fulfilling as well).
The first book I’ll hook you up with is called… Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. I was once going to write a book on Landing Pages, but after reading this one, I realized that most of the ideas I would have put between the covers were addressed in this book. Tim Ash breaches a few more esoteric areas than I would have gone into, but the main meat is a great book. Well worth the money, many people have told me.
The second book is Yes!: 50 Scientifically Proven Ways to Be Persuasive. This book deals with the way ads and landing pages should read, and why they should read that way. It is a book to get creative with, and probably the best book on the subject I have read since the Best Selling Predictably Irrational by Dan Ariely (another fantastic book). These books deal with WHY we say YES to things… why we click, and why we don’t… which is equally important. If you are into any type of marketing or sales, these two are required reading.
The most effective tools I’ve used so far, whose ideas came straight from these pages are:
You probably know this, but Google Analytics has an amazing A-Z testing machine, which rocks my world. Learn it, love it, use it, because the cash you save and the profits you glean are yours.
By Glenn Hefley © 2011
It is difficult to transcribe, from across time, the myths of the Ancient Greeks and Romans, even more difficult to grasp the full meaning. All that we can do is attempt to understand the myths from what we know about the people, the culture and the values those people had at the time of the telling. We also have to keep in mind, especially with the Ancient myths, that these stories were as much art as they were religion, and like art, often sought to render meaning that the people did not possess at the time of the telling – to bring to the populous a new perspective – so, it is very likely that the full meaning of some of these myths, was not understood by the original audiences. All we have is perspectives. So this writing will not be a conclusive evaluation of Medusa’s story, only a perspective.
The story of Medusa, by the poet Ovid, is one that deserves a closer examination, much closer than is popularly rendered by our own storytellers. The origin story of Medusa is rarely told at all, we are only introduced to the monster, and the terrible weapon of her gaze; given to us as the monster in the story of Perseus. Perseus sets out on the task of acquiring Medusa’s head. When Perseus makes the boast that he will acquire this terrible weapon, it is the vainglory of youth, which pushes him to set this term for himself. Thousands of the best warriors in the world had already gone before him with the same claim, and never returned from the island where Medusa made her home. Perseus, another son of Zeus, is young, untried and overly protective of his mother. In other words, Perseus is a boy, not a man. He is innocent, not only of the true nature of the course he set himself on, but ignorant of the power he has set out to acquire.
It is a little amazing to find articles still being posted on the Internet that I wrote years ago for some other website. Many of my articles were written for specific clients, rather than web sites, so there is no problem with rights or other legal issues. It is more of an interest to me regarding the longevity of some of my articles. For example, Everything you wanted to know about Turkey was written back in 2005, and it is still making its rounds of cooking web sites. This copy was found on the Like Cooking web site, and I know I didn’t write it for that particular web site, though it is probably owned by the same customer. I also know that it is a new post for this year… reused material.
