The Ever-changing-Now of topics which become popular. Wouldn't it be great to have the content and PageRank set across the calendar for the most popular searches of the day? week? month?

Freelance SEO Writer, Glenn's Desk, SEO Topics

No Comments »

There are two main goals for any Search Engine Optimization campaign. The first is Traffic; new traffic, returning traffic, and referral traffic. The other is Retention i.e. attracting the people who you are after, and holding their interest either for the Sale, or the Page Views. For each of these, we look to place ourselves in the SERPS (Search Engine Results Page) so that we will be noticed by the people we are looking for.

There is a very old marketing idea that suggests "the viewer doesn't matter, get your name out there as often as you can." This idea has some merit to it, but it doesn't do very well on the Internet, and certainly not a cost effective expenditure of our resources in the Search Engine Arena.

Both of our goals, thankfully, are achieved by the same efforts. These efforts are to create and maintain a web site which is honed to list in the SERPS to the searches which are most likely requested by "customers".

In these articles "Freelance SEO Writer", I'm going to approach the topic from the stand point of coming into a currently active, working web site, and improving Internet Presence and Sales.

As an SEO writer we need a few things:

• Current Key-word usage of the site
• Current Effectiveness of these Key-words
• Current Traffic reports
• Current Sources of Traffic
• Number of outside links into the site
• Words used in those links from the outside
• Cross-linking inside the web site
• Current Page Rank

Once we have this information, we can begin our work. There is no sense at all in starting to change anything on a web site until we have the answers to these questions.

It may be a bit difficult to get some of these answers. Such as the Current Sources of Traffic. The web site will need to be hooked up to some sort of Analytics program. If the web site is not currently collecting this information, it is relatively simple to set up (and free in most cases). We need to set up and collect the information for at least two weeks before we can seriously consider what should be changed and how.

Of course that doesn't mean that we are going to be sitting around on our duff waiting for a Hit Count to come in, we have plenty of things we need to consider, and several check lists to go through. Don't worry, we won't be bored.

Freelance SEO Writer, Glenn's Desk

No Comments »

Bible code is more correctly known as Torah Code, because it is the Old Testament which is said to be in "cipher", or that it has portions of it which are in cipher or have a hidden meaning. When you read sections of the old Testament, such as Ezikel's description of the Cherub, it isn't difficult to believe that the text might be hiding something more than a clear description.

Searches for Bible Code are more frequent around the major church holidays, as conversations turn to the topic of Church validity. Searches for this subject and similar topics will spike near major church holidays. (See working with the ever-changing "now")

Contemporary discussion and controversy around one specific encryption method began in 1994 when Doron Witztum, Eliyahu Rips and Yoav Rosenberg submitted their scientific paper, "Equidistant Letter Sequences in the Book of Genesis" to the peer-reviewed journal Statistical Science[1]. After unexpectedly surviving an unprecedented three rounds of peer review, the paper was published by Statistical Science and the "ELS" phenomenon was "presented as a puzzle" to its readership. A storm of controversy immediately ensued.

Since then the term "Bible Codes" has been popularly used to refer specifically to information encrypted via the ELS method.

Since the Witztum, Rips and Rosenberg (WRR) paper was published, two conflicting schools of thought regarding the "Codes" have emerged among proponents. The traditional (WRR) view of the codes is based strictly on their applicability to the Torah, and asserts that any attempt to study the codes outside of this context is invalid. This is based on a belief that the Torah is unique among biblical texts in that it was given directly to mankind (via Moses) in exact letter-by-letter sequence and in the original Hebrew language.

A Primer on the Torah Codes Controversy for Laymen

Bible Code Topic on the Wiki

Bible Code area on DMOZ

In Depth Look into Torah Codes

Bible Research, Content Development, Glenn's Desk, Research, SEO Topics

No Comments »