High Bounce off the Search Engine

by Glenn Hefley

Often we read or hear about the importance of Key Words for our web sites. SEO’s and Web Marketing ‘Specialists’ write a lot of articles and push this need down our throats every time we talk to them. Its the talisman of success on the web.

Are they wrong?

Not really, but where they often fail is in giving us the whole story.

Let’s say that we are selling car accessories, just as an example I happen to have done some recent research on. Our car accessories however don’t cover a wide area of the category. We sell car covers, floor mats, dash covers, and other items that protect our car. This is our focus.

Car Accessories however is a huge category and the search report on Overture tells us that 110,320 searches were done for that combination in June of 2006.
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