As Freelance Writers, being able to effectively create SEO content for clients is a boon. SEO content is different, and it is more than just writing an article (or blog post) and then stuffing it with a set of keywords. Some clients (after you plunge into this Freelance Writer Market), may believe that all you do is stuff 500 words of basic content with 3 sets of keywords at 7% each, but these clients are probably also trying to pay $5 (or less) per article. In other words, they are misinformed (on a number of levels).
Keyword Use in the Body of the Text is an article in the series of "Making Money as a Freelance Writer" and is also the introduction lecture of an e-Class of the same name. The article covers in detail the required points of consideration of SEO writing, along with some information regarding Analytic programs so that you learn how to monitor and fine tune your skills for this Freelance Writer Market.
While this article is only the first of a large set being created, it covers a great deal of ground, bringing together real SEO considerations for the Freelance Writer, and the Web Site Owner (your client), and clears up misconceptions which run like rumor factories across the Internet, damaging startup web sites every day. The article also has some real-world tips from over 10 years of Freelance Writing experience on how to work with clients, and where your goals and focus as a Freelance Writer should be.
Start Working as a Freelance Writer, and learn the Skills of Freelance SEO Writing.
Freelance Blogging, Freelance SEO Writer, Freelance Writer
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Something I have noticed in the past ( and I have noticed it is much worse), is Blogger Posts do not get effectivly indexed by Search Engines other than Google. This shouldn't be too surprising, since Google owns Blogger, but it really is very difficult to get the other search engines to respond to posts put in the Blogger System.
Normally you use a ping service to send out the message that you have posted something, but that is done through Feedburner now and Google owns that as well. For example you can see the Eddie Cat Burner Feed, but no one else (in the SE world) is paying much attention.
If you are using Blogger for serious intent, and you can't/won't switch over to something more accessible to the rest of the world; there are some services I've run across which might be effective.
The first service is http://autopinger.com/ . You can sign up (free) for the auto-ping service, or simply ping the blog networks right off their front page. They seem a non-intrusive bunch, so I've been testing them out.
The services you want to make sure you get the message to are Technorati, My Yahoo, Weblogs.com, and Bloglines. This covers most of the major search engines.
Each of these sites have search engines on them, which go through the sites which they deem important enough to list. SEO operations for each of these Blog Search networks, is far to much to get into during a blog post, but checking periodically for where you are at (especially for phrases which are more or less unique to your posts). A good check is simply for your latest headline.
MSN had the Walking Eddie Cat blogger site listed when I searched, but was displaying a post over six weeks old (might as well not be listed when the last index is this old). Yahoo doesn't have anything for Walking with Eddie Cat, and Ask.com is listing a member area in PleantyOfFish.com pages before Eddie Cat.
So while your Blog posts may be showing up in mere seconds on the Google Blog Search, unless you are massaging the rest of the world with your Blogger posts, chances are you aren't being heard at all.
Freelance Blogging, Freelance SEO Writer, Freelance Writer, Freelance Writer Tools, Glenn's Desk
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Blogging Tools, Blog Power Tools, Freelance Blogging
Firefox is the most useful browser I've ever used. K on Linux isn't bad, and there is the Gnome browser as well, but as far as needing to go through several hundred tasks a day on the Internet, a Tool like Firefox is simply a requirement.
ScribeFire is the latest addition to my Freelance Writer power-tool set and in only a few short hours it has become a required add-on. Yes, there are other blogging tools which post to a variety of blog formats and have nice interfaces for the serious blogger -- however Scribefire is quick, hassle free, and I never leave the browser window.
When you are a Freelance Writer, creating ten to fifteen blog posts a day, or writing several 2000 word articles a day, having a tool which is fast, efficient and available at the click of a button, which doesn't interrupt the flow of thoughts -- is a requirement.
If you aren't using Firefox, with extensions like Scribefire, you are probably waisting several hours of your day in simple frustration.
Freelance Blogging, Freelance Writer, Freelance Writer Tools, Glenn's Desk
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There are times when we need to change vocabularies. This can be an arduous task if all Freelance Writers have to work with is a Thesaurus and a Dictionary. Dictionaries are good for correct definitions if we know the word we are looking for, and Thesaurus are good for 'common' word synonyms but rarely open up areas of professional or trade verbiage. Freelance Writers are often required to speak in tongues; trade words, geek speak and the like, for our pay.
One way to begin to gather in the sound of a trade is for the Freelance Writer to read through other web sites which are in the same trade. This takes quite a while, which is why I created the Vocabulary Creation program. ---
Another way for the Freelance Writer to discover words around a subject is to search through a web site such as Dictionary.com using the Google Search Engine's site: function.
automobile site:dictionary.reference.com/browse/
TIP: Set your Search Preferences to display 100 results per page, and skim past any entry which doesn't show the beginning of a definition in the link description (because it probably isn't really an entry... you'll see what I'm talking about soon enough).
This search gives the Freelance Writer a list of words with definitions, whose definitions include the word "automobile". These words are "related" to the search term but are probably not synonyms. Using a search engin in this way can save a great deal of time for the Freelance Writer, and help create blog or articles which enhance your client's website.
Freelance Writer
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Occasionally the freelance writer will have a client request (or a new offer), to work as a blogger. This is fairly easy work, but don't start out taking it lightly. In order for blogging to be an effective means of Internet Marketing (which is normally the motivation to bring on a professional writer), the blog needs consistent posts. This consistency is both in the writing style of the blog, as well as the timing of the new posts.
Blogs will need roughly two to four new posts every day, for the blog to make its head above the water of other similar blogs. The consistency will also include the use of the keywords and key phrases requested by the client. The freelance writer will find that the first few days are relatively easy to accomplish, and at $15 to $20 per post (on the average, some clients offer more, but not much), the pay rate isn't that bad. After the fourth day, the freelance writer begins to feel the true nature of a blog writer.
There are several variables to consider before committing to long term blog posting as a freelance writer:
1) Length of posts requested by the client
2) Number of Keyword Phrases
3) Number of posts per day
4) Blog Subject Scope
The most telling of these is the Blog Subject Scope. The narrower the scope, the more difficult it is to maintain a consistent posting level. This is probably obvious, once pointed out, but many new Freelance Writers fail to take this simple factor of blogging into account.
Taking the Blog Subject Scope into account the other three become more obvious as well. If the subject scope is narrow, such as 'only mortgage loan information', and the length of the posts are 500 - 700 words, with only 5 keyword phrases to focus on, with four posts a day, this assignment is going to become very difficult in less than two weeks. This is of course assuming the client wishes 'fresh and new' content posted every time.
Narrow subject matters are difficult at best. If the client strongly wishes for such a narrow scope, ask that the other factors be more relaxed.
There are several other tips-and-tricks which can help you out if you find that you have blundered into one of these narrow passages. I will be posting some of these ideas as the days pass; and also putting together class subjects in the Freelance Writing Learning Center as well. Of course, as always, these classes are free to go through, so delve in and keep making money.
Freelance SEO Writer, Freelance Writer, SEO Topics, Web Content, Where's the Money
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