Google's Personalized Searches |
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This idea is inline with a Search Engine company's goal, which is to provide the user with the most accurate and relevant search results; producing SERPs which are influenced by SEO tactics are not profitable to major search engines. The struggle of course from the other side (the web site owners side of the story) is to insure that their web site is viewed by searchers who are possible customers. Personalized Search is part of Google's ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can: So, what does this all have to do with Blogging? If you are starting out with a fresh new web site it has a great deal to do with blogging, as the only thing that is going to get you into the SERPs of a Personalized search base, is a healthy and active blog sphere, pointing to you fresh new web site. So far, personalized searching has not caught on as Google predicted it would. Most of the reasoning probably lies in the high paranoia levels of most Web Searchers. If it ever does catch on, we are going to see some drastic changes in the way SEO Marketing works.
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