Google's Personalized Searches


This idea is inline with a Search Engine company's goal, which is to provide the user with the most accurate and relevant search results; producing SERPs which are influenced by SEO tactics are not profitable to major search engines. The struggle of course from the other side (the web site owners side of the story) is to insure that their web site is viewed by searchers who are possible customers.

Personalized Search is part of Google's ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can:

  • Get the results most relevant to you, based on what you've searched for in the past
  • View and manage your past searches, including the webpages, images, news headlines and Froogle results you've clicked on
  • Create bookmarks you can access from any computer

Personalized Search orders your search results based on your past searches, as well as the search results and news headlines you've clicked on. You can view all these items in your Search History and remove any items you'd like.

Early on, you may not notice a huge impact on your search results, but as you build up your search history, your personalized search results will continue to improve.

To sign up for this service, just visit http://www.google.com/psearch

To delete this service at any time, visit https://www.google.com/accounts/DeleteService?service=hist

So, what does this all have to do with Blogging? If you are starting out with a fresh new web site it has a great deal to do with blogging, as the only thing that is going to get you into the SERPs of a Personalized search base, is a healthy and active blog sphere, pointing to you fresh new web site.

So far, personalized searching has not caught on as Google predicted it would. Most of the reasoning probably lies in the high paranoia levels of most Web Searchers. If it ever does catch on, we are going to see some drastic changes in the way SEO Marketing works.

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