SearchWiki Yet another thing for the SEO to consider
SearchWiki, White-hat nightmare, Black-hat heaven
SearchWiki started back in November, around the 20th. It can be seen as the Promote, Remove and Comment Icons beside each result in a search.
Google has suggested on the Official Google Blog that these personal alterations are exactly that, Personal Alterations and will not affect the “real” SERP from Google on the whole; however they are keeping track of these things. You can always see the past comments, promotions and deletions.
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Is your Adword Marketing Killing your Web Site?
Google's Page Quality Score might be costing you more than you realize.
 If you don't understand the term Quality Score, and you use Google's Adwords as part of your marketing plan, then you are probably paying 10%-30% more for your Adwords campaign than you need to; why? Because Google charges you more if your Landing Page Quality is Poor.
This might come as a surprise to you, but I assure you that it is well documented and declared throughout the Adwords area – its not an underhanded way of fleecing you, its all above board (the board hidden back behind the Terms of Service, and under several levels of dull mind draining Help Files... but its there, on the board... just past that hungry lion).
Seriously, did you think Poor, Average, Great denotation beside your ad campaigns meant your ad sucked? Or that you were a Great Adword Writer? No, it has nothing to do with your ad -- the Quality Score is talking about the match-up between your Landing Page and your Adword Ad.
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Possible Overuse (creating negative value 'keyword stuffing')
Keyword Stuffing is an outdated, damaging practice. I'm not sure how effective it ever was, but I do know that just about every manager, owner, and webmaster who begins learning about SEO writing, comes up with it and tries it out. My basic policy with this particular topic, and others like it, is 'I don't do it.' Really it is that simple. You've read in this article and many others I have written, that most of the decisions for Freelance Writing are on the client. But this is one of the areas which I don't leave to the Client, because along with today's payment, is tomorrow's payment, and I would rather loose one client than loose several others because of reputation and complaint.
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Keyword Placement density
When a Freelance SEO Writer talks about Placement Density, she is talking about how close the same keyword phrases are used, within the article. Placement Density is a warning flare, or check-point, for 'keyword stuffing'. Putting the same phrase in every sentence, for example, or repeating the same phrase in a block of text, is a heavy weighted mark towards identifying a block of text as 'spammed' or 'stuffed'. However, we want the density to be enough so that the keyword is seen as important and relevant to the subject matter of the page.
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Keyword Weight
Some SEO Writer books and reference material will talk about Keyword Weight, or Page Subject Weight. This term is used in relation to Relevance Formulas which attempt to bring together Density, Usage, and the other factors described in this SEO writer article, to give keyword phrases a numerical value similar to the value a search engine might come up with for your page. The term Weight, in this context is the Statistics Definition: a measure of the relative importance of an item in a statistical population.
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