SEM and the Checkout Process

Can I please buy from you?

Funnel Testing, and Optimization for your check-out process is very simple to setup and monitor on a regular basis. Using Funnel Testing regularly typically increases sales by 20% - 35%.

• How clean is your check-out process?
• How many times a month do you walk through the check-out gambit?
• Do you have Funnel Testing running?

It surprises me, when a client informs me that they do very little shopping on the Internet; especially given the fact that if they are my client, they are selling on the Internet. I suppose it shouldn't be so surprising, since the amount of clients who inform me of this, ranks up in the the 70 percentile. Yet I continue to naively assume that when doing business in a medium, I would naturally endeavor to become as clear minded about that medium as possible.

What does, genuinely, amaze me, is how many web site owners do not regularly funnel test their own check-out process.

• Mechanical Walk-Throughs for Error Testing -- Tell us Nothing
• There is No reason not to have Funnel Testing running all the time
• Never assume that a change to your check-out forms will not adversly affect sales
  

I do quite a bit of shopping on the Internet. I buy just about everything from web sites; food, music, software, computer parts, cameras, books, the works... And, I try very hard not to fall into the temptation of purchasing from the same web sites -- because of what I do for a living.

Just from my experience as a consumer, I know that very few web site owners take the time to optimize their check-out process. I've been on literally hundreds of web sites, where I wanted what they had to offer, had my credit card in my hand, and could not figure out how to make the purchase.

So, I went some where else.

Many have errors which show up, or are over stuffed with forms that ask for information not pertaining to the sale. These annoyances chase off sales.