What are the main psychological forces that explain when and why we are likely to be persuaded by others? Here’s what the science shows:
In a recent article in the Harvard Business Review
(Persuasion Depends Mostly on the Audience, 6.2.15),
Tomas Chamorro-Premuzic, Professor of Business Psychology at University College London and a faculty member at Columbia University, explores how persuasion is emotional first and rational second. Effective persuasion, he tells us, highlights the irrationality of human thinking; “we may be living in a data-driven world, but that does not make people more logical.”
Something I've been seriously interested in is the correlation between cognitive intelligence and emotional intelligence. Is there one, and is there a correlation between how propaganda and aggressive persuasion affect and EI?
A recent study which began with looking at cognative and emotional intellience related to humor could have an answer lurking in there.
Relationship between Cognitive Intelligence, Emotional Intelligence and Humor Styles
by Üzeyir Ogurlu
Humor includes cognitive and emotional experience. This study aimed to examine the relationships between cognitive intelligence, emotional intelligence, and humor styles. The sample of the study consisted of 319 undergraduate students. The humor styles questionnaire, The Revised Schutte Emotional Intelligence, and Raven Standard Progressive Matrices Test Plus were used to obtain the data. The results indicated that emotional intelligence is positively correlated with adaptive humor styles. Cognitive intelligence had no statistically significant relationship with humor styles except affiliative humor style. Additionally, it was found that emotional intelligence predicted both affiliative and self-enhancing humor. The results were discussed in the light of the relationships between humor styles, emotional intelligence, and cognitive intelligence.
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Keywords: 1 Cognitive intelligence, emotional intelligence, humor styles
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