gerund or present participle: sensitizing
Rawanda's ambasodor to the UN, Senator Tito Rutaremara, said
"We spent six months sensitizing the population on what a constitution is, what voting means, what democracy means. We created booklets in Kinyarwanda (the local language), and went from village to village across the country. We even simulated Senates so that the population could see how a system would work in practice."
It is likely that sensitizing will be a necessary step with the current fringe elements of the Equality and Feminist movements today, in order for there two be a future tomorrow.